If you can destroy personal relations at the level of the family, people 
have no option but to turn to the state. Even in the US:

"Ms. Ross's children are part of what experts say is a growing army of 
"eco-kids" - steeped in environmentalism at school, in houses of worship, 
through scouting and even via popular culture - who try to hold their 
parents accountable at home. Amid their pride in their children's zeal for 
all things green, the grown-ups sometimes end up feeling like scofflaws 
under the watchful eye of the pint-size eco-police, whose demands grow ever 
greater, and more expensive.

They pore over garbage bins in search of errant recyclables. They lobby for 
solar panels. And, in a generational about-face, they turn off the lights 
after their parents leave empty rooms.

"Kids have really turned into the little conscience sitting in the back 
seat," said Julia Bovey, a spokeswoman for the Natural Resources Defense 
Council, a leading environmental group that recently worked with Nickelodeon 
on a series of public service announcements and other programming called 
"Big Green Help.""

http://www.nytimes.com/2008/10/10/nyregion/10green.html?_r=1&oref=slogin