"Now remember," the snake told the ass, "no matter what situation you're 
in, no matter what 

animals you're talking to, make sure you always mention how you're a 
'leader' and know what's 

good for them, and how the other candidates don't have a clue about any 
of those things.  But 

never be specific about precisely what you're going to do.  For instance, 
if the rabbits happen to 

ask you what you're going to do about hunters, you just say that this is 
a matter that calls for 

'strong leadership,' and harp on how you've always been on the cutting 
edge of change.  Again, 

let's say the deer inquire about the possibility of a year-round water 
supply, you can tell them 

that this is something that you yourself have thought about (even though 
you haven't) and that it 

will require the 'strong leadership' you've always shown---even if you 
haven't.  Remember, 

'leadership'!"

Running for President of the forest is no easy task.

THE POLITY OF BEASTS